Guillaume's adventures in wonderland

Monday, January 29, 2007

Football.net

Goooooooooaaaaaaaaaaaaaaaaaaaaalllllll!!!! Yes Bob I'm a big football* fan ! That's why I decided recently to work on Ligue 1 (the french football championship) club's web strategy. There will be a lot of things to say about that. Firstable you have to know that french teams have a big delay on others europeans teams in particular english clubs like Manchester or Liverpool. For example the biggest french team website (psg.fr) earns 700 000€ a year whereas www.manutd.com (Manchester United website) earns about 18 millions € a year.
It's really interestant to work on this topic because french teams website are at the moment in a big phase of mutations. Currently only informative, those websites try to become true commercial tools, profitable which can earn money. That's why they try to diversify their offers like VOD, tickets, clothes and accessories sales, webTV...To facilitate this development, clubs find partnership to reduce the costs of those services.
Next evolution ? It will follow the desires of the fans : why not follow 24 hours a day your favorite team on the webTV of the website ! That's football 2.0!!

*I'm sure you know... but... you know... just to be sure:)
Football is a ball game played between two teams of 11 players, each attempting to win by scoring more goals than their opponent on a field of 110 meters by 60 meters. Football is played predominantly with the feet, except goalkeepers, who are the only players allowed to handle the ball in the field of play.

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